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The OpenSolaris marketing team will post the highlights for each month. We will include an overview of the project stats, marketing activities that have gone on, and some of the press mentions from the month.
November was a big month for OpenSolaris community marketing with active participation in 6 venues worldwide, 5 major milestones announced in the community, 4 more field training events, and OpenSolaris adoption momentum on the EDU front. The OpenSolaris Field materials have been expanded to include new collateral pieces, elevator pitches and a presentation library for SEs. User group momentum continued with 6 meetings held in November—including a special Dtrace and ZFS Fandango at the Sydney OpenSolaris user group. Other user groups met in Atlanta, Bejing, Chicago, Sweden and Venezuela. Rio de Janiero, Russia and Turkey are holding meetings in early December. Most importantly, Dartmouth College has announced the start of a collaboration project for improving the security features in the OpenSolaris code base. See below for deeper details on the OpenSolaris marketing efforts for the month.
Billed as 6 minutes and 24 seconds of open source reality, the OpenMinds documentary has 2148 downloads with over 1,000 others who viewed it off sun.com. It received a standing ovation at the OpenSolaris session at Immersion Week training in Chicago. And they chuckled at how exhausted Bryan Cantrill and Mike Shapiro looked! Sara Dornsife put together a great production. And Patrick Finch cinched an interview on Lug Radio w/Adam Leventhal. Instructive, hard core and at times VERY EDGY (NOTE—Not for the easily embarrassed) . Guerilla marketing at its finest.
Links to this kind of stuff are located here
November Events:
December Events:
Sun Executive Riffs on Solaris, OpenSolaris; A Q&A with John Loiacono IDG News Service , China Martens; November 23, 2005
Was OpenSolaris a Mistake? Paul Murphy—ZD Net
Dartmouth College awarded Sun Centre of Excellence and the start of a collaboration project for Dartmouth to improve the security features in the OpenSolaris code base.
Dartmouth's press release
Interview with Glenn Weinberg
The story from The Dartmouth
The OpenSolaris community brought the year to a nice close with more participation in projects, more registered members and user groups coming online. OpenSolaris marketing participated in the Gartner Open Source Summit in Orlando, Florida and teamed up with the engineering team to participate in Javapolis in Antwerp, Belgium, LISA and ApacheCon in San Diego. We're seeing a broad base of interest in OpenSolaris, and Sun's open source strategy in general. More details on the team's progress toward the marketing goals for OpenSolaris program are below.
Many many thanks to Ambreesh Khanna, one of our OpenSolaris Enthusiast extraordinaires who plugged OpenSolaris into several key field events and even did some booth duty for OpenSolaris in the open source tech demo area during the NC event. Friend of OpenSolaris David Dellabasse made it possible to distribute CDs of Solaris Express during Javaopolis. Thanks to Solaris Marketing for helping us—glad we could make that happen! Special thanks to OpenSolaris community members Ben Rockwood for outstanding blogging and promotions of Sun Studio 11 to community members, and to Tim Foster for continuuing his great work keeping the OpenSolaris User Group persentation Library up to date. Great things on the horizon for January!
10,700 Registered community members (1,100 are Sun employees) 14,200 Postings to OpenSolaris discussion groups 26,700 Recorded downloads of OpenSolaris (actual is probably higher) 24 Registered OpenSolaris User Groups 162 Bugs reported by the community; 49 Fixed/closed/in progress 49 Bugs Fixed/closed/in progress in the community 61 Community contributions offered to OpenSolaris 25 community contributions integrated into OpenSolaris (Putbacks)
o Gartner Open Source Expo, Orlando FL—Sponsorship funding contribution, booth participation
o LISA, San Diego—Booth participation, BOFs and 60+ folks in Hospitality suite
o ApacheCon, San Diego—Keynote contributions, Advertising, booth participation, BOF and 60+ folks at Hospitality suite
o Javaopolis—BoF, Booth participation
Net Talk on OpenSolaris, finalized—to be distributed in Early Jan. Ingredient brand strategy recommendation ISV Outreach and program strategy to be started in January OpenSolaris webpage on sun.com update
2005 Top 10 Moments in IT Infoworld 12/19/05
Sun Finally Releases Janus IDG News Service and TechWorld 12/19/05
Sun Delivers Linux Code for Solaris IDG News service and Infoworld 12/16/05
OpenSolaris a Big Hit / new Solaris File System, upgrade in December IDG News service and CIO India 12/15/05
Sun Delivers ZFS and Linux Containers to OpenSolaris Computer Business Review 12/06/05
Sun Targets Developers with Expanded Open Source Effort Computerworld 12/06/05
First Look: BeliniX Live CD NewsForge 12/06/05
Opening Solaris Opens Door to Community Derivative Distros NewsForge — 12/05/05
This month the OpenSolaris community started off with the debut of a very popular project: Polaris. The Polaris project is the port of OpenSolaris to the Power PC platform. The community project is one of the most popular discussion threads in the OpenSolaris Jive forums, bringing together an interesting group of developers. Other cool communities starting up this month include the system adminstration community, and the content community. The OpenSolaris Marketing team focused on preparations for the OSBC event in San Francisco, where Jonathan Schwartz is keynoting and Sun is a Cornerstone partner. In addition, EDU and university outreach preparations continued with the preparations for SIGCSE conference and curriculum guidelines being developed. Check out the Sun Open Source Initiative T-shirt produced for the OSBC event attached. It's cool. More details on the team's progress toward the marketing goals for OpenSolaris program are below.
OpenSolaris outreach and education on Sun open source issues and strategies continues with 2 events this month: Open Source NetTalk and Open Solaris Expert Exchange. Sun Net Talks on Demand zero in on the hottest issues facing IT and business today. Hosted on sun.com, these events are heavily promoted to Sun's field and customer databases to help generate demand and educated Sun's users. This month we hosted a session entitled "Open Community: OpenSolaris, Open Source and the Future of Software". The event is 40+ mins long, and features Hal Stern, Simon Phipps, and our own Stephen Hahn, discussing why participation, community and sharing are the future of software. Sara then lined up an Expert Exchange, which is a live web chat to follow this session. 166 people attended the online chat, with roughly 120+ questions during the hour. The Sun eMarketing team told Sara it was well above average for attendance and interaction level. Congratulations to Bonnie Corwin, Al Hopper, Dan Price, Jim Grisanzio, Stephen Lau, Rich Teer, and Liana Praza for fielding the hot questions. Good fun. Transcript will be posted to the OpenSolaris Marketing community ASAP—we expect it to be available any day.
Links to this kind of stuff are located here
11,400 Registered community members (1,400 are Sun employees) 19,000 Postings to OpenSolaris discussion groups 28,400 Recorded downloads of OpenSolaris (actual is probably higher) 27 Registered OpenSolaris User Groups 220 Bugs reported by the community; 49 Fixed/closed/in progress 68 Bugs Fixed/closed/in progress in the community 76 Community contributions offered to OpenSolaris 34 Community contributions integrated into OpenSolaris (Putbacks)
February and Upcoming Events
The Ovum Verdict on Sun's Open Software Strategy 1/09/06
Opensolaris Ready to Power up on IBM's PowerPC The Register 1/10/06
OpenSolaris Community Creates Kernel for Power Chips IT Jungle 1/16/06
Jonathan Schwartz: Go Free and Open Source or Fade Away ZD Net 1/19/06
Sun's ZFS Builds on Promise of RAID NewsForge 1/27/06
OpenSolaris Licensed Under GPL3?OS News 1/28/06
Will OpenSolaris and Linux Soon Be Trading Code? Linux-Watch 1/31/06
New Project on the Block? Make Some Friends! Tecosystems 1/31/06
BIG NEWS! The registrations for the OpenSource Community hit 12,000 on 2/28/06. It's great to see the continued interest and activity in the community—and according to our metrics, we're seeing continued downloads, contributions and activitiy on project forums. And the energy is extending worldwide, especially at well known open source conferences and events where OpenSolaris is participating, or being mentioned in Simon Phipps' Executive Keynotes.
FOSDEM —Brussels, Belgium. Patrick Finch represented OpenSolaris community development/marketing and joined with efforts of Dave Dellabase who helped organize several Sun "dev rm" sessions including:
This low cost sponsorship made a great difference and even made it possible for Sun to place a "gratis" advertisement in VNU publications in March. FOSDEM (also known as the Burning Man of the Open Source community) is a great, casual venue with nearly 3,500 attendees this year. OpenSolaris will definately want to play again next year!
12,000 – Registered community members (1,400 are Sun employees)
22,700 – Postings to OpenSolaris discussion groups
28,500 – Recorded downloads of OpenSolaris (actual is probably higher)
27 – Registered OpenSolaris User Groups
261 – Bugs reported by the community; 49 Fixed/closed/in progress
90 – Bugs Fixed/closed/in progress in the community
88 – Community contributions offered to OpenSolaris
35 – Community contributions integrated into OpenSolaris (Putbacks)
SIGCSE (March)
CEBIT (March)
LinuxWorld Boston (April)
FISL (April—Sao Paulo)
Tech Days (April—Sao Paulo)
Enterprise Unix Roundup: OSBC Open Source Hot Spot Server Watch 2/17/06
The OpenSolaris Charter OS News 2/11/06
Wake Up, Guys! InformationWeek, 2/10/06
March was all about EDU! OpenSolaris took to the streets and attended the SIGCSE conference —then off to CEBIT…We've got plans starting for participating at JavaOne 2006, and the First Anniversary Celebration… More details on the team's progress toward the marketing goals for OpenSolaris program are below—But first, our favorite quote for the month:
"I think it's safe to say that the OpenSolaris community is thriving. It may not rival the size of the Linux community, but it's an entity in its own right."
Stephen O'Grady
RedMonk
SIGCSE 2006, March 1-5, Houston, Texas.
SIGCSE is the Special Interest Group for Computer Science Education. Around 1,200 computer science professors and professional educators from around the world (but mostly the US and especially the southern states) were present. OpenSolaris was represented in force —thanks to Russ Blaine, Patrick Finch, Teresa Giacomini, Eric Lowe and Michelle Olson for attending the show and making such outstanding connections. Congratulations on the OpenSolaris Curriculum Development Guide too. Great effort and great results!
Other great marketing outreach and word of mouth this month included positive mentions in industry analyst reports from RedMonk positioning OpenSolaris as a positive example of Sun's transformation and growing credibility in the open source arena. Also, our very own Ben Rockwood is recognized as a Sun Developer Champion. And It's all about OpenSolaris.
See Hot clips For more!
Thanks for the outstanding support from the opensolaris community especially Teresa Giacomini on the EDU collaboration, Peter H. on the Tech Days collaboration, and Micheline Nijmeh on the developer channel collaboration!
12,628 Registered community members (1,400 are Sun employees)
26,659 Postings to OpenSolaris discussion groups
29,293 Recorded downloads of OpenSolaris (actual is probably higher)
27 Registered OpenSolaris User Groups
291 Bugs reported by the community; 83 Fixed/closed/in progress
91 Community contributions offered to OpenSolaris; 47 integrated (Putbacks)
please note: LugRadio is known for it's fringe and sometimes profane humor—please be advised
Has Solaris Turned the Corner?
McNealy PR Stunt Number 105: Merge Solaris and HPUX 3/1/06 IT Jungle.com
Sun Cashes in on OpenSolaris 3/6/06 eWEEK
With back to back events in Brazil, OpenSolaris community members were busy participating in the Tech Days event in Sao Paulo, and then the following week at FISL. Meanwhile, down under in Sydney, OpenSolaris made it's official debut on the industry competitive radar when the CEO of Novell made a few unguarded comments during a Linux conference keynote in Australia. Other industry coverage and word of mouth continuued to position OpenSolaris as a positive example of Sun's transformation and growing credibility in the open source arena.
Special thnks to community members for tireless evangelizing of OpenSolaris in Tech Days—especially Frank Curan, Dimas and Rafael in Sao Paulo Brazil. Thanks go out to Stephen Lau for supporting FISL, and for pulling together the Build 38 ISO to be distributed at the conference. Gold medals go to Stephen Lau and Dennis Clarke for tag teaming the reviews editor at LinuxFormat—and to Moinak as well for getting the BeliniX ISO just right so it could be bundled… Finally, thanks to Ben Rockwood not only for asking if anyone at Sun was [ Full metrics report
OpenSolaris Review and Bundle: LINUXFormat
Mike Saunders published a very positive, in-depth 'how to' article for OpenSolaris in this month's Linux Format. The article was accompanied by a DVD of OpenSolaris distribution Belenix 0.4a. Linux Format is the top selling Linux publication in the UK and also has significant readership in the US. Saunders wrote the how-to and installation guide based on his own testing of OpenSolaris using the included Belenix distribution in the accompanying DVD. The combined how-to and DVD in this publication are ideal for reaching out to Linux developers and users, and should be a great lead generator for additional trial runs of OpenSolaris. Overall this is a very positive piece. Saunders opens the article by praising Solaris, highlighting "it has an excellent and well-deserved reputation of being rock-solid and speedy on multi-CPU servers – it’s very much the OS of choice for large-scale Oracle database systems." He then goes into the benefits of running opening up Solaris to a community audience.
13,115 Registered community members (1,400 are Sun employees)
30,912 Postings to OpenSolaris discussion groups
32,643 Recorded downloads of OpenSolaris (actual is probablyhigher)
28 Registered OpenSolaris User Groups
356 Bugs reported by the community; 120 Fixed/closed/in progress
141 Community contributions offered to OpenSolaris; 48 integrated (Putbacks)
"I had a bunch of people take the DVDs home and install on their laptops that night and come back the next day to show it off or to get help. The BrandZ talk/demo went great. The room was packed, every seat was taken and there were probably 20-30 people standing in the back. BrandZ was one of the most talked about projects, people were really incredulous when they saw it running. And when they saw you could DTrace a Linux app, they were really impressed." Stephen Lau.
JAVAONE — OpenSolaris Pod, and Open Source ISO Event for benefitting Freedom Toaster] (http://www.freedomtoaster.org/)
{Sun is Working True to the Spirit OS/News 4/28/06
Lighting a Fire under Solaris C/Net 4/24/06
Solar Power—Running OpenSolaris LinuxFormat 4/5/06
Open Solaris a Source of Contention AustralianIT, 4/18/06
Linux Responds to Dtrace? SystemTap on Tap Redmonk—4/07/06
Sun Signals a New Day for Open Source InfoWorld—4/03/06
OpenSolaris blazed new trails at JavaOne…between action at the POD, and sponsoring the Freedom Toaster event—participating in the historic Java Licensing announcement, and holding a joint User group meeting with the Java SE gang, OpenSolaris brought the true meaning and opportunity of Open Source to JavaOne. So many Linux developers who didn't realize they had a choice in open source operating systems were hot to get Build 38 and try it out. Holding conversations at the booth, and hosting these key "open source community" oriented activities continuued to position OpenSolaris as a positive example of Sun's transformation and growing credibility in the open source arena.
Special thanks to community members for making JavaOne a success, …. Finally, Gold star to Dan Price and Stephen Lau for bailing LKR out, and making it possible to burn Install and Live CDs of NexentaOS at the booth. It was fun, and it was messy, and it was Open Source Marketing at it's finest!
Cheers, OpenSolaris Marketing Team
OpenSolaris Sponsors Freedom Toaster Event and Donation
The Shuttleworth Foundation has an inspired program that delivers free and open source software to remote regions on server “kiosks”. Called Freedom Toasters, these kiosks allow people to choose the software and operating systems that they want and to "toast" them onto CDs, without the need for an Internet connection.
Sun Donated 3 Ultra 20s loaded with Sun's Free and Open Source software including OpenSolaris, Solaris 10, Jini, Jxta, JavaSE 5, GlassFish, Looking Glass and many others.
The OpenSolaris team hosted the event… See coverage
13, 650 Registered community members (1,400 are Sun employees)
36,000 Postings to OpenSolaris discussion groups
33,000 Recorded downloads of OpenSolaris (actual is probablyhigher)
29 Registered OpenSolaris User Groups
404 Bugs reported by the community; 190 Fixed/closed/in progress
160 Community contributions offered to OpenSolaris; 58 integrated (Putbacks)
Open Source significance (response to BEA keynote at JavaOne)
Sun's Open Source Policy (response to Stuart Cohen's editorial)
"End" of Unix (response to Mark Hall's editorial in Computerworld)
Comparison of Solaris to Windows (response to Neil McAllister article in Infoworld)
1st Anniversary!
DTrace Reaches Prime Time on FreeBSD ZD Net Australia 5/29/06
OpenSource Java Not Sun's Only OSS Anno at JavaOne Application Development Trends 5/23/06
Why Open Source works for Solaris ZDNet 5/09/06
Open Source Solaris turns profitable while McNealy Stands Ground ZDNet (Austrailia) 5/03/06
Apple Pondering OS X File System Upgrade (ZFS) VNUNet 5/02/06
Sun Solaris to Linux: Size Matters After All InformationWeek 5/01/06
Sun is Working True to the Spirit OS/News 4/28/06
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